Branding



Sammy Koolik Culinary Services


Brand identity for Sammy Koolik, a NYC based private chef and culinary creator.




Branding Vision

I created Branding for Sammy that was heavily inspired by some of his favorite ingredients and upscale modern restaurants. Alternate logos feature a portrait illustration of the chef to give a personal feel to private chef engagements.
 

Brand Pattern


Features custom illustrations of ingredients and dishes that inspire the chef


Custom Font



I created a hand-drawn font called Sammy Serif for the brand package to bring a sophisticated yet rustic feel to text elements.


Logos & Wordmarks
Asset package including logo variants and illustrated elements suitable for a wide variety of applications